We're the powerful combination of three leading businesses, Elevar, Buxton and the original Audiense. Together, we give you data solutions based on real audiences and real brands, powered by great software and AI tools.
Real. Sure.
Our Foundational Belief
Before a brand decides what to say, where to spend, which market to enter, or how to grow, it needs to know who it is trying to reach.
That understanding changes every decision.
It helps teams focus spend on the right audiences, plan around real demand, create messaging that resonates, and align around one shared view of the customer.
Audiense helps brands connect the signals behind how people think, move, buy, shop and engage, so every decision starts with a clearer understanding of the customer.
Because the brands that win are not always the ones with the most data. They are the ones that understand their audiences best.
See who’s engaged, where, and why — beyond demographics.
All legacy Audiense features and tools are still available, now as part of Audiense Discover.
Make smarter location decisions — where to open, where to invest, and where to pull back.
All legacy Buxton features and tools are still available, now as part of Audiense In-Person.
Capture nearly 100% of online conversion events with accurate server-side tracking.
All legacy Elevar features and tools are still available, now as part of Audiense Online.
The all-new Audiense brings each of these strengths into a broader audience intelligence offering.
We combine online, social media, and location intelligence to help you understand consumers and brands more completely — and act with more confidence.
We show you who your audience is, where they go, how they behave, what they buy, and what moves them to act.
Request a trial to see why leading consumer brands are choosing Audiense.
Our legacy
Our story has always centered on one goal: helping brands make better decisions by understanding their customers more clearly.
2026
Audiense, Buxton, and Elevar unify under Audiense brand
2026
Audiense launches Audiense Action, enabling marketing teams to use AI to turn audience intelligence into campaign ideas, messaging direction, and faster campaign planning.
2025
Buxton brings social intelligence, audience intelligence, and cultural insight into its consumer analytics foundation, expanding how brands understand people across channels.
2017
Audiense expands into social audience intelligence, enabling segmentation and real-time consumer insight from social data.
2016
Elevar introduces automated ecommerce analytics, event tracking, and server-side conversion tracking for Shopify and marketing teams.
1994
Establishes leading location intelligence and consumer analytics that underpins site selection and customer strategy.
Our Leadership Team
Our leadership team has deep experience of scaling companies across data and tech industries including consumer analytics, e-commerce, marketing technology, and AI-driven audience activation.
Jim is the CEO of Audiense, a leading provider of retail customer analytics. Jim is also a senior advisor at PSG, a growth-stage private equity firm focused on developing mid-market software companies.
Previously, Jim was the CEO of Cortera, a provider of data, analytics, and software products for B2B risk management and sales intelligence. Cortera’s solutions were used by thousands of organizations for business credit decisioning, supplier risk analysis, insurance underwriting, customer acquisition, and a variety of other applications. Cortera was acquired by Moody’s (MCO) in 2021.
Prior to Cortera, Jim was the chief operating officer of LexisNexis Risk Management, a division of Reed Elsevier (RELX). LexisNexis is a provider of risk analytics solutions including Know Your Customer, fraud detection, and investigations across financial services, insurance, law enforcement, healthcare, and other industries. Jim joined LexisNexis through its acquisition of Seisint, a high-growth data and analytics startup that pioneered large-scale database technologies and innovative data solutions.
Jim has also served on the board of directors of Appriss, a provider of data and analytics solutions to public safety, healthcare, and retail markets, and Verid, a cyber security solutions provider acquired by EMC.
Jim holds a BS in Mechanical Engineering from the Rochester Institute of Technology, where he remains actively involved as a member of the RIT Board of Trustees.
Martin has more than 30 years of financial and operational leadership across SaaS, technology-enabled services, and e-commerce. He joined Audiense from LegitScript, where he grew organic revenue fourfold ahead of a successful PE sale. Prior to that, he served as CFO of Janrain through its acquisition by Akamai Technologies and guided MotoSport.com through a venture-backed growth phase and acquisition by Liberty Interactive.
Liz has approaching 30 years of experience in data and tech roles. She was Chief Information officer at Cortera for more than 15 years. Cortera was acquired by Moody’s (MCO) after which Liz joined the newly acquired Buxton as CTO overseeing technical performance and efficiency and led the technical integrations of Elevar and Audiense. Liz was previously Partner in the CRM service line at Accenture and Director of Data Services at Seisint.
Louise has more than three decades of marketing leadership and experience in creating brand value, across fintech, data, and information services. She spent over 20 years leading marketing at Bureau van Dijk (BvD) and played a key role in the sale of BvD to Moody’s (MCO) in 2017. She subsequently served as CMO at With Intelligence and Chief Growth Officer at Third Bridge.
Brent brings more than 30 years of sales leadership to Audiense, spanning SaaS, data, and technology. Most recently, he served as SVP of Sales at SPINS, a wellness data and insights company. Before that, he spent 14 years at CareerBuilder in progressively senior sales leadership roles.
Stephanie has more than 15 years of operational leadership experience across SaaS, analytics, and technology businesses. She was previously SVP of Revenue & Operations, at LaborIQ, helping scale operations and deliver AI-powered compensation intelligence solutions for HR professionals. Prior to that, she held senior roles at RealPage and Axiometrics
Chintan has more than a decade of product leadership building data and analytics platforms that help organizations turn complex information into clear decisions. He joins from Bain & Company's Pyxis alternative data business, where he served as Head of Product. Before that, he spent ten years at NielsenIQ where he was VP of Product Management.
James has more than 25 years of experience across consumer insights, client strategy, and business development. He most recently served as Sales Strategy and Insights Lead for T-Ads at T-Mobile, and prior to that spent seven years as SVP of Client Strategy at WarnerMedia. He also served as SVP of Global Consumer Insights at Nielsen.
Gene has more than 35 years of technology experience with practical LLM experience across OpenAI and Anthropic APIs, open-source models and bleeding-edge agentic AI tools. He drives ethical adoption of horizontal and vertical AI solutions across Audiense. In addition to previous consulting and fractional roles, he previously held senior roles at Microsoft, Capgemini, Cortera/Moody’s (MCO) and Siemens.
