We’re excited to share a bold new chapter in the Audiense journey.
As you know, we recently announced our acquisition by Buxton, a pioneer in location intelligence and predictive analytics. Earlier in January 2024, Buxton also acquired Elevar, a leader in e-commerce data and event tracking.
Today, Audiense evolves from a single product into the face of a broader, smarter suite of customer intelligence solutions, bringing together the specialized capabilities of Audiense, Buxton, and Elevar under one unified brand.
While each product continues to deliver value as usual, they are now aligned under the Audiense name, making it easier for customer-focused teams to access rich insights across physical behavior, e-commerce activity, and real-time audience intelligence.
Why Audiense?
The Audiense name has long stood for deep consumer understanding rooted in cultural relevance, behavioral insight, and fast, intuitive access to intelligence. It was built to make meaningful audience data available to anyone, quickly.
Now, the name Audiense represents more.
It reflects a broader, more powerful suite of capabilities that span online and offline behavior, ecommerce signals, location strategy, and predictive analytics, designed to meet the demands of modern, customer-centric brands.
We’ve chosen the name Audiense to carry our collective vision forward because all three brands: Audiense, Buxton, and Elevar, share a common belief: that truly understanding your customers, combined with the right signals and intelligence, is the key to growth, loyalty, and long-term success.
- Fast-turnaround audience segmentation
- Social, cultural, and behavioral insights
- Intent data on over 3 billion consumers globally
- Tools for audience discovery and targeting, including AI-powered recommendations
- 30+ years of location intelligence and site selection/operations strategy
- Predictive analytics and market planning
- Deep expertise across retail, restaurants, healthcare, and more
- First-party event tracking and server-side tagging
- Conversion and behavioral signals from ecommerce journeys
- Scalable infrastructure for digital data collection
What’s Changing
This isn’t just a rebrand. It’s a strategic evolution that reflects a bigger vision.
Under the new Audiense brand, you’ll gain access to:
- A complete picture of your customers across online and offline channels
- AI-powered insights that drive confident, timely decisions
- Enhanced tools to personalize at scale and optimize spend
- A unified experience that connects research, strategy, and execution
Over the coming months, you’ll see updates to our visual identity, messaging, and digital experiences. Your product access will remain the same, now supported by expanded capabilities and a shared commitment to innovation and results.
Our mission has evolved: To empower brands to activate insights across every channel, turning consumer understanding into meaningful, growth-driving experiences.
From audience segmentation to ecommerce signals to location strategy, Audiense now brings it all together under one name, one vision, and one roadmap forward.
This is the new Audiense. One brand. Three powerful solutions. A smarter way to grow.
