Author Privacy Statement

Effective Date: July 1, 2026

This Author Privacy Statement explains how Audiense, LLC and its affiliated entities and subsidiaries (“Audiense,” “we,” “our,” or “us”) collects, uses, analyzes, and shares information relating to individuals who publish content on publicly available websites, social media platforms, blogs, forums, review sites, and other publicly accessible online sources (“Authors,” “you,” or “your”).

This statement applies to personal information that Audiense processes through its audience intelligence, social intelligence, analytics, and related services.

1. Who We Are

Audiense provides audience intelligence and analytics services that help organizations better understand publicly available conversations, trends, interests, and audience characteristics.

For the processing activities described in this Author Privacy Statement, Audiense generally acts as an independent data controller with respect to the collection, organization, analysis, and provision of insights derived from publicly available information. In certain circumstances, Audiense may also process information on behalf of customers pursuant to contractual arrangements.

2. Information We Collect

The information we collect depends on what is made publicly available by Authors and the data sources from which information is obtained.

Information may include:

Name, username, handle, or other public identifier
Profile information and biographies
Publicly available posts, comments, reviews, articles, and other content
Profile images and other publicly available media
Professional information, including job title, employer, or industry where publicly available
Geographic information that has been made publicly available
Interests, topics, affiliations, and preferences reflected in publicly available content
Engagement information relating to publicly available content
Any other information that an Author chooses to make publicly available through public websites or platforms

Audiense obtains information from publicly available online sources, licensed data providers, platform partners, and other lawful sources.

3. Inferences and Analytics

We may use publicly available information to generate analytical insights and inferences about audiences, communities, interests, professions, locations, topics, sentiment, and other characteristics.

For example, we may:

Identify topics of interest reflected in publicly available content
Categorize professional or industry affiliations
Analyze audience trends and behaviors
Conduct sentiment analysis regarding publicly discussed topics, brands, or organizations

These insights are generated using automated tools and algorithms.

Audiense does not make decisions that produce legal effects or similarly significant effects on individuals based solely on automated processing.

4. How We Use Information

We may use information for the following purposes:

Providing audience intelligence and analytics services
Delivering products and services to customers
Conducting research and statistical analysis
Improving and developing products, services, and technology
Maintaining platform security and integrity
Detecting fraud, abuse, or unlawful activity
Complying with legal obligations
Establishing, exercising, or defending legal claims

5. Legal Basis for Processing

Where GDPR, UK GDPR, or similar laws apply, Audiense processes personal information on one or more of the following legal bases:

Legitimate interests in providing audience intelligence, analytics, and research services
Performance of contractual obligations
Compliance with legal obligations
Consent, where required by law

When relying on legitimate interests, Audiense balances its interests against the rights and freedoms of affected individuals and implements appropriate safeguards.

6. Sharing Information

We may share information with:

Customers using Audiense services
Affiliates and subsidiaries within the Audiense corporate group
Service providers and subprocessors supporting our operations
Professional advisors, auditors, and consultants
Law enforcement, regulators, courts, or governmental authorities when required by law
Potential buyers or successors in connection with a merger, acquisition, financing, or sale of assets

Where third parties process personal information on our behalf, we implement contractual and organizational safeguards designed to protect that information.

7. International Transfers

Audiense operates internationally and may transfer personal information to countries outside the country in which the information was originally collected.

Where required by applicable law, we implement appropriate safeguards, including:

European Commission Standard Contractual Clauses (SCCs)
UK International Data Transfer Agreement (IDTA) or UK Addendum
Transfers to jurisdictions recognized as providing adequate protection
Other lawful transfer mechanisms recognized by applicable law

8. Data Accuracy and Retention

Because much of the information we process originates from publicly available sources, we encourage Authors to update information directly with the platform or source where the information was originally published.

We retain personal information only for as long as necessary to:

Provide our services
Maintain business operations
Comply with legal obligations
Resolve disputes
Enforce agreements
Support legitimate business purposes

Retention periods may vary depending on the nature of the information and applicable legal requirements.

9. Security

We maintain administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

These safeguards may include:

Encryption in transit
Access controls and authentication measures
Monitoring and logging systems
Vendor risk management procedures
Security training and awareness programs

No method of transmission or storage is completely secure; however, we strive to apply industry-standard safeguards appropriate to the risks involved.

10. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including:

Right of access
Right to correction
Right to deletion
Right to restrict processing
Right to object to processing
Right to data portability
Right to withdraw consent where processing is based on consent
Rights related to automated decision-making where applicable
Rights available under applicable U.S. state privacy laws, including CCPA/CPRA

To exercise your rights, please contact us using the details below.

We may request information necessary to verify your identity before responding to a request.

11. Complaints

If you believe your privacy rights have been violated, you may contact us using the details below.

If you are located in the European Economic Area, United Kingdom, or another jurisdiction that provides supervisory authority rights, you may also lodge a complaint with the relevant data protection authority.

For UK residents, the supervisory authority is the Information Commissioner’s Office (ICO): https://ico.org.uk

12. Third-Party Platforms

This Author Privacy Statement applies only to Audiense’s processing activities.

Social media platforms, websites, and other third parties maintain their own privacy practices and policies. We encourage you to review the privacy notices of any platform or service that you use.

13. Changes to This Statement

We may update this Author Privacy Statement from time to time to reflect changes in our business practices, legal requirements, or technology.

Any updates will be posted on this page with a revised effective date.

14. Contact Us

For privacy-related questions or to exercise your privacy rights, please contact:

Audiense, LLC

2651 S Polaris Dr.

Fort Worth, TX 76137

Attn: Legal

Email: Buxton_Legal@Audiense.com