Audiense Discover

Embed real audience intelligence in your growth strategy.

Audiense Discover is a range of audience analytics solution that gives you stronger audience intelligence by tracking consumer social activity, demand signals, and digital behavior across multiple social platforms. Leading consumer brands use our proprietary data to create more effective campaigns and drive revenue growth.

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Understand your best consumers beyond their demographics.

Audiense Discover is the new home for our legacy brands including: Insights, Affinio, Soprism, Connect, and Demand.

Most audience analytics tools stop at surface-level demographics: age, gender, income, location, and broad consumer categories.

Audiense Discover goes deeper by analyzing the behavioral signals behind the audiences engaging with your brand (and your competitors) — from interests and affinities to connections and communities.

Demographics
Age, gender, location, language
Social activity
Channels, posts, shares
Digital relationships
Followers, connections, communities
Consumer signals
Shopping patterns, spend potential
Psychographics
Values, mindset, personality traits
Conversation data
Topics, interests, consumption
Interests & affinities
Brands, media, entertainment

Gain a deeper understanding of what
motivates your audience.

Audiense Discover helps analysts, researchers, agencies, strategists, and business intelligence teams study audiences in detail. Unlike lighter audience research tools, Discover is built for deeper analysis, richer reporting, and more evidence-backed strategy.

Enhance consumer understanding

Go deeper into the motivations, affinities, interests, and behaviors that define each audience.

Support stronger strategy

Give marketing, media, and client teams the audience intelligence they need to make better campaign and partnership decisions.

Build deeper reports

Turn complex consumer signals into detailed reports your organization can use to align strategy and planning.

Go deeper than surface-level demographics.

See how leading brands use Audiense Discover to replace assumptions with actionable consumer intelligence.

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5.5 billion

social media accounts fuelling insight

30+ years

pioneering audience intelligence

145

proprietary consumer segments

Trusted by leading consumer brands.

What Audiense Discover helps you do.

Audience Research Tools

Turn scattered audience data into a connected view of your consumers.

Connect demographic, behavioral, interest, affinity, media, and brand signals to create a richer audience profile. Analysts use Discover’s audience research tools to explain not just who an audience is, but what shapes its preferences, behaviors, and decisions.

Analyze patterns across Google, YouTube, TikTok, Instagram, X, LinkedIn, and more
Upload data from owned sources (web traffic, newsletters, CRM lists, and more)
Track hashtags, keywords, sentiment, engagement, and influencers in near real time

Target Audience Analysis

Identify and prioritize the audiences most relevant to your goals.

Compare audience groups by behavior, relevance, reach, and distinctiveness. Use these insights to determine which segments align best with a brand, campaign, product, or market opportunity.

Compare segments by behavior, relevance, reach, and distinctiveness
Prioritize audiences with the strongest fit for your business goal
Align targeting to brand, campaign, product, or market strategy

Reporting

Package insight into outputs that support better decisions.

Make findings easier to defend, share, and apply. Use Discover to package insight into personas, segment summaries, targeting guidance, stakeholder reports, and campaign recommendations, including:

Audience Segments: Organized by shared interests, affinities, motivations, behaviors, media habits, creators, brands, and cultural signals
Persona ID Cards: Snapshot profiles that translate segment data into audience traits, behaviors, and messaging cues
Targeting packs: Packaged audience recommendations for media planning, campaign activation, and stakeholder handoff

Go deeper into the audiences your strategy depends on.

Explore the audience research tools that leading brands use to capture real consumer data and turn it into smarter segmentation, influencer analysis, and campaign strategy.

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“Exactly what we'd hoped — clear, easy to use segments, that can simply be adapted and sub-segmented and uploaded to Meta ads manager.”

Elizabeth Charlesworth

Head of PR & Communications, CALM

“We could translate deep audience insights into global programmatic campaigns — targeting the right segments with the right creative. That had never been possible before.”

Thomas Hirschmann

CEO, CoreCortex & Behavioural Economy

“Audiense has been a really helpful tool to know our audience better. Going beyond the demographics and the socioeconomics, and getting to learn about their personalities, their interests, and their motivators.”

Jenni Daniel

Marketing Manager, Audiochuck

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Audiense Discover

Embed real audience intelligence in your growth strategy.

Understand your best consumers beyond their demographics.