Audiense In-Person

Your route to risk reduction and site optimization in location planning.

Powered by Buxton, Audiense In-Person gives you detailed location intelligence and consumer analytics to expand your physical footprint with more confidence — and optimize each location.

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Location intelligence for healthcare

Audiense In-Person powered by Buxton

The premier market expansion and location intelligence solution is now part of Audiense.

The Buxton location intelligence platform is now part of Audiense. Since 1994, leaders in healthcare, restaurants, hospitality, and retail have relied on Buxton to support market planning, site selection, and location performance optimization.

As part of Audiense, Buxton brings real-world location intelligence into the broader consumer intelligence picture: where audiences are concentrated, which locations they visit, and how patterns vary by market.

Site selection analysis
Score sites and analyze trade areas
Market optimization
Prioritize markets for expansion or resource allocation
Foot traffic analysis
Add context with consumer foot traffic trends
Location optimization
Improve site-level performance
Mapping & reporting
Visualize and drill into location analytics
Territory optimization analysis
Support franchise growth

The leading choice for reputable location intelligence backed by rigorous data security.

Audiense has third-party attestation of meeting SOC 2 Type II + HITRUST standards.

Accelerate business growth
with household-level insight.

Real estate planners and strategists use our location intelligence solutions to conduct robust market evaluations, while marketers benefit from location-specific consumer insights.

Improve location performance

Optimize locations in your network and allocate resources with more confidence.

Evaluate site potential

Forecast performance with site scoring tools and analyze trade area potential.

Expand with confidence

Know how many locations the market can support and where to place them.

Use SCOUT to understand markets, trade areas, and locations before you act.

SCOUT is Buxton’s web-based location analytics platform for market planning, whitespace analysis, and geographic reporting. Use it to plan where to grow, evaluate specific sites, understand trade areas, and identify existing locations that may need more support.

No-code setup
Cloud-based
Mobile friendly

Plan

Determine how many locations a market can support for your brand and which trade areas offer the strongest opportunities.

Score

Analyze the potential of a specific site based on the consumers, competitors, and conditions in its surrounding trade area.

Visualize

Map and report on potential customers, competitors, trade area size, visitation patterns, and other location-specific data.

Optimize

Identify locations where sales fall short of forecasted potential, so teams can focus marketing and operations efforts.

Grow

Make more confident decisions as you expand, infill, relocate, or improve your physical network.

Make your next location decision with more confidence.

See how Buxton helps teams identify growth markets, score potential sites, understand trade areas, and find opportunities to improve existing locations — all through a location analytics platform built for physical network planning.

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44 billion

foot traffic data points for retail points of interest

healthcare industry models

50+

data sources

Trusted by leading consumer brands.

Analyze and optimize location
potential across the USA.

Customer Analytics

Profile your best customers and find more just like them.

Build customer profiles

Use Buxton’s deep customer analytics, industry profiles, or location-specific visitor insights to understand your most relevant audiences.

Find more lookalike audiences

Identify concentrations of potential customers that match your best-customer profile.

Validate audience fit

Compare markets, trade areas, and sites based on the presence of the consumers most relevant to your brand.

Market & Location Optimization

Plan where to grow — and help each location reach its full potential.

Prioritize market opportunities

Use market optimization analysis to understand how many locations a market can support, where whitespace exists, optimal territory configuration, and which trade areas offer the strongest expansion opportunities.

Explore ‘what-if’ scenarios

Toggle between multiple scenarios, such as aggressive expansion plans vs. conservative strategies, to see how the roadmap shifts. Evaluate multiple scenarios to enhance confidence in your strategic decisions and pick the optimal growth path.

Focus resources where they matter most

Score current locations and compare forecasted potential against actual performance to identify gaps across your portfolio. Use site-specific location analytics to prioritize marketing, operations, or investment decisions with more confidence.

Site Selection Analysis

Know a location’s potential — before you commit capital (or sign the lease).

Explore potential trade areas

Back your site selection decisions with a deep understanding of potential trade areas. Visualize consumer concentrations, spot potential drive-time trade area overlap with your existing locations, identify competitive presence, find areas with friendly co-tenants, and more with user-friendly GIS-based tools.

Decide on potential sites

Whether you’re looking to add a permanent new location, plan a strategic pop-up, or host a seasonal experience, Buxton helps you assess potential sites quickly and prioritize where to spend your time and resources.

Report on foot traffic analytics

Select the right site for a new location — or one-time experience — by analyzing trade areas based on where visitors are concentrated and whether they match the audiences your brand wants to reach. Review foot traffic trends by day, week, or year, and compare activity across locations or time periods to support site evaluation and future staffing plans.

Healthcare Location Intelligence

Buxton by Audiense enhances location intelligence for healthcare.

Whether your goal is to identify future growth opportunities, reduce risk in site selection decisions, or evaluate changing trade area dynamics around your current facilities, Audiense’s healthcare-specific intelligence empowers faster, confident decision-making.

Growth planning

See hotspots of opportunity for specific healthcare service lines and facility types in any U.S. market.

Facility site selection

Select from a library of industry models for a customizable scoring experience for popular service lines and facility types.

Service line mix optimization

Know the optimal service line mix for each facility with a specialized audit that assesses the potential of adding new service lines.

Market planning

Access specialized healthcare data insights on payor mix, demand, supply, and social determinants of health. Map and report on critical factors for your industry.

Create better in-person experiences with stronger location decisions.

Whether you’re planning new growth, evaluating sites, optimizing current locations, or planning a one-time experience — Buxton gives you the location intelligence and consumer analytics to make more confident decisions.

Schedule a Buxton demo