Powered by Buxton, Audiense In-Person gives you detailed location intelligence and consumer analytics to expand your physical footprint with more confidence — and optimize each location.
Audiense In-Person powered by Buxton
The Buxton location intelligence platform is now part of Audiense. Since 1994, leaders in healthcare, restaurants, hospitality, and retail have relied on Buxton to support market planning, site selection, and location performance optimization.
As part of Audiense, Buxton brings real-world location intelligence into the broader consumer intelligence picture: where audiences are concentrated, which locations they visit, and how patterns vary by market.
Audiense has third-party attestation of meeting SOC 2 Type II + HITRUST standards.
Real estate planners and strategists use our location intelligence solutions to conduct robust market evaluations, while marketers benefit from location-specific consumer insights.
Optimize locations in your network and allocate resources with more confidence.
Forecast performance with site scoring tools and analyze trade area potential.
Know how many locations the market can support and where to place them.
SCOUT is Buxton’s web-based location analytics platform for market planning, whitespace analysis, and geographic reporting. Use it to plan where to grow, evaluate specific sites, understand trade areas, and identify existing locations that may need more support.
Determine how many locations a market can support for your brand and which trade areas offer the strongest opportunities.
Analyze the potential of a specific site based on the consumers, competitors, and conditions in its surrounding trade area.
Map and report on potential customers, competitors, trade area size, visitation patterns, and other location-specific data.
Identify locations where sales fall short of forecasted potential, so teams can focus marketing and operations efforts.
Make more confident decisions as you expand, infill, relocate, or improve your physical network.
See how Buxton helps teams identify growth markets, score potential sites, understand trade areas, and find opportunities to improve existing locations — all through a location analytics platform built for physical network planning.
44 billion
foot traffic data points for retail points of interest
36
healthcare industry models
50+
data sources
Customer Analytics
Use Buxton’s deep customer analytics, industry profiles, or location-specific visitor insights to understand your most relevant audiences.
Identify concentrations of potential customers that match your best-customer profile.
Compare markets, trade areas, and sites based on the presence of the consumers most relevant to your brand.
Market & Location Optimization
Use market optimization analysis to understand how many locations a market can support, where whitespace exists, optimal territory configuration, and which trade areas offer the strongest expansion opportunities.
Toggle between multiple scenarios, such as aggressive expansion plans vs. conservative strategies, to see how the roadmap shifts. Evaluate multiple scenarios to enhance confidence in your strategic decisions and pick the optimal growth path.
Score current locations and compare forecasted potential against actual performance to identify gaps across your portfolio. Use site-specific location analytics to prioritize marketing, operations, or investment decisions with more confidence.
Site Selection Analysis
Back your site selection decisions with a deep understanding of potential trade areas. Visualize consumer concentrations, spot potential drive-time trade area overlap with your existing locations, identify competitive presence, find areas with friendly co-tenants, and more with user-friendly GIS-based tools.
Whether you’re looking to add a permanent new location, plan a strategic pop-up, or host a seasonal experience, Buxton helps you assess potential sites quickly and prioritize where to spend your time and resources.
Select the right site for a new location — or one-time experience — by analyzing trade areas based on where visitors are concentrated and whether they match the audiences your brand wants to reach. Review foot traffic trends by day, week, or year, and compare activity across locations or time periods to support site evaluation and future staffing plans.
Healthcare Location Intelligence
Whether your goal is to identify future growth opportunities, reduce risk in site selection decisions, or evaluate changing trade area dynamics around your current facilities, Audiense’s healthcare-specific intelligence empowers faster, confident decision-making.
See hotspots of opportunity for specific healthcare service lines and facility types in any U.S. market.
Select from a library of industry models for a customizable scoring experience for popular service lines and facility types.
Know the optimal service line mix for each facility with a specialized audit that assesses the potential of adding new service lines.
Access specialized healthcare data insights on payor mix, demand, supply, and social determinants of health. Map and report on critical factors for your industry.
Whether you’re planning new growth, evaluating sites, optimizing current locations, or planning a one-time experience — Buxton gives you the location intelligence and consumer analytics to make more confident decisions.
$2.4 billion
annual revenue
100+
outpatient facilities
$700 million
annual revenue (estimated)
500+
company-owned & dealer stores
What happens when your buyers' tastes evolve but your intel doesn't? Learn why static personas create risk, how insight lag hides in plain sight, and how to close the gap before it gets costly.
Most campaign briefs get approved on conviction, not evidence. Learn how to pressure-test messaging against real audience behavior before your budget is locked in.
Most competitive research tells you what rivals do. Competitor audience analysis tells you who they're winning, why, and where your brand can grow.
