Audiense Online

Capture the data behind clicks, carts and checkouts, so you know where to best meet your customers.

Powered by Elevar, Audiense Online helps brands track online conversions, enrich customer knowledge, and get clearer data on their marketing channels. Top brands use Elevar to improve reporting accuracy and power better targeting to be smarter about how to spend their marketing budgets.

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15-day free trial available. No sales call required.

Audiense Online powered by Elevar

Elevar, the #1 server-side tracking and consumer insights platform, is now part of Audiense.

Elevar is a best-of-breed server-side conversion tracking and identity solution that captures nearly 100% of ad and website conversion data, even the activity that tracking pixels and native platform analytics miss.

Now part of Audiense, Elevar provides the “online” piece of the consumer puzzle. So we can give you a more holistic view of customer behavior including in-person and social activity — for a more complete customer perspective and improved budget prioritization.

Consumer marketers choose Elevar for:

Server-side tracking
Capture nearly 100% of conversions
Session enrichment
Boost Klaviyo flow performance by 2–3×
50+ destinations
Including Meta and GA4. See all destinations
Agnostic delivery
Use Elevar via our Shopify App, or API, whichever works best for you
Leading on privacy
Access more options for managing consent

Lower CAC and higher ROAS starts with deeper knowledge and better conversion tracking.

Marketing leaders use Elevar server-side tracking to capture conversion data with near 100% accuracy. The more complete your conversion data, the better marketing platforms will know who to target and how to spend.

Improve attribution

Capture more complete attribution data about website and e-commerce visitors.

Maximize ROAS

Give ad platforms accurate & detailed conversion data to improve targeting and reduce wasted spend.

Recover lost revenue

Identify returning shoppers and trigger high-converting follow-up flows that would otherwise be missed.

Get a top-rated app for server-side tracking and analytics on Shopify.

Shopify customers can connect quickly through the Elevar app and send customer and conversion data across 50+ marketing and analytics channels. Choose from flexible plans built to fit your growth stage.

Schedule a demo
Compare plans

15-day free trial available. No sales call required.

Trusted by leading consumer brands.

Track nearly 100% of online conversions and optimize across marketing channels.

Privacy-Enabled Data Layer

Build a cleaner data foundation for Shopify and other platforms.

Create a cleaner data foundation that captures the product, order, customer, checkout, and attribution data your marketing stack depends on. Monitor conversion data by destination, compare event delivery across channels, and get alerted when tracking accuracy drops below your target threshold.

Product & order data

Track SKUs, pricing, revenue, and transaction IDs
Recover data lost to ad blockers, browser restrictions, and privacy updates
Keep analytics and e-commerce store revenue in sync

Customer data

Capture email, phone, and first-party identifiers
Recognize returning users (even anonymous) for up to 1 year
Ensure abandoned cart and browse flows trigger reliably

Attribution data

Capture UTMs, click IDs, and session-level signals
Extend attribution from ~24 hours to 1 year
Reduce “direct” and “unassigned” traffic in GA4

Server-Side Tracking

Capture 20–25% more conversions and sitewide events.

Without reliable server-side tracking and identity management, you could be missing 20–25% of conversions and site-wide events due to ad blockers, browser restrictions, and privacy changes (iOS updates, etc.).

Elevar captures nearly 100% of conversion events, from ads clicks and products viewed to add-to-cart and purchase events. Audiense customers with server-side tracking report up to 20% more purchases attributed in their marketing platforms, like Facebook and GA4.

Identity & Session Enrichment

Track online activity without relying on cookies for up to 1 year.

Instead of relying on fragile browser cookies, Elevar stores attribution data server-side for up to 1 full year. It instantly stitches together fragmented sessions, recognizing returning visitors even if they haven't logged in.

By appending real-time behavioral context (like cart activity) to these profiles, Elevar allows platforms like Klaviyo to successfully trigger abandonment flows that otherwise would have been missed.

Predictive analytics take this a step further — track anticipated LTV and which customers are most likely to return within 90 days.

Ongoing Conversion Monitoring

Get alerted when broken conversion tags threaten your ad budget.

Monitor conversion data by destination, compare event delivery across channels, and get alerted when tracking accuracy drops below your target threshold.

When your tags break unexpectedly from code deployments, platform updates, browser changes, feature conflicts, or any number of reasons, Elevar alerts you to the issues before they lead to inaccurate reporting or underperforming campaigns.

Marketing Channel Activation

Push directly to your top marketing channels with built-in data control.

With stronger signals, you can improve attribution, match quality, paid media optimization, and email/SMS performance on every channel you use.

Elevar sends clean customer, order, and attribution data into 50+ marketing tools including 35+ server-side integrations, including Meta CAPI, Google Ads, GA4, Klaviyo, Attentive, Postscript, and Sendlane.