Princess Polly increased their sales from Klaviyo browse abandonment flows by 79% in just 90 days.
How did they do it?
The Challenge
Changes to data privacy regulations, browser limitations, and expiring cookies limit Klaviyo’s ability to recognize returning users to a website.
These restrictions hinder abandonment flows and lead to fewer customers being reached through Klaviyo email and SMS reminders.
The Solution
Princess Polly setup the Elevar server-side integration for Klaviyo.
Elevar offers an enhanced capability known as Session Enrichment, which recognizes more return users for a longer period. Through Session Enrichment and Klaviyo server-side tracking, user sessions are stitched together and Klaviyo performance is optimized.
Results
Within 90 days, Princess Polly saw a staggering 79% sales increase from browse abandonment flows, and a 14% sales increase from cart abandonment flows.
In total, they boosted their abandonment flow sales by 35%.
Ready to replicate Princess Polly’s success for your brand?
Take action today – chat with us to explore how you can optimize Klaviyo abandonment flows and start capturing more sales.
Klaviyo is one of Elevar’s 25+ server-side integrations – including integrations for popular email/SMS marketing platforms. We are committed to building tools to help Shopify stores increase sales and leverage customer insights for higher revenue.
“Elevar has greatly helped us streamline our server-side and client-side tracking. The team is incredibly responsive, providing knowledgeable support and assistance in setting up new tracking implementations and optimizations when needed,”
Claire Miller,
eCommerce Manager at Princess Polly.
