About
True Citrus, a leading eCommerce brand in the health and wellness space, turned to Elevar to improve data accuracy and paid media attribution. Within just 90 days of implementation, the results spoke for themselves.
Challenge
True Citrus needed a clear, reliable way to measure Elevar’s impact across their marketing stack. They wanted better insight into user behavior, attribution gaps, and how server-side tracking could enhance their Klaviyo and Google Ads performance.
The Solution
By implementing Elevar’s server-side tracking, True Citrus was able to:
- Sync Meta Ads, GA4, and Klaviyo with server-side event data
- Enable dual Google Ads conversion tracking (GA4 + Elevar)
- Track more returning users and cart behavior in GA4
- Fill in the gaps from cookie-limited sessions and ad blockers
- Activate new server-side events in Klaviyo for better segmentation and targeting
The Results
In less than three months, Elevar delivered clear, measurable lifts across key performance channels:
- 44% revenue lift in Klaviyo abandonment flows
- $5,679 in incremental revenue attributed to server-side data
- Google Ads conversions attributed to Elevar were 65% higher than GA4 alone
- GA4: $125,090
- Elevar: $207,192
Elevar’s server-side tracking recovered key data lost to browser limitations — unlocking greater attribution accuracy, better remarketing, and more revenue-driving insights across channels.
About True Citrus
Hydration makes us happy. For real. Studies show that drinking more water has positive effects on the brain. True Citrus has a positive effect on water, as in making it so tasty you can't help but reach for another helping.
Why It Worked
Elevar’s server-side tracking recovered key data lost to browser limitations — unlocking greater attribution accuracy, better remarketing, and more revenue-driving insights across channels.
Ready to See Your Lift?
Join brands like True Citrus using Elevar to reclaim lost revenue with server-side tracking. Start your free trial or talk to our team to get your Lift Report today.
“Elevar is incredibly helpful and very much appreciated! Thank you!”
Danny Marken
Brand Manager at True Citrus
