Ebooks
Discover successful site-selection practices from retailers and ways to connect the data you have to the location decisions you’re about to make.
Healthcare organizations often hold much of the same data brick-and-mortar retailers use to select new sites. However, they usually gather this information site by site, with nothing pulling it together.
Retailers solved this problem decades ago.
This guide breaks down five of retailers' site-selection best practices, and shows you how to emulate them... whether you're planning a single clinic or auditing an entire portfolio.
The patients you haven’t met yet
Your own records describe the patients you already have. Learn how pairing them with household-level data surfaces the families who look and act like your ideal patients but haven’t walked through your doors yet.
Five minutes closer beats fifteen minutes better
One in five patients switched providers last year, and 70% of them pointed to access. Discover what drive-time data reveals about how far your patients will travel for care.
Study, grow, relocate, or optimize
Use our framework to plot forecasted visits against actual visits and identify which locations deserve your next conversation. Learn why a strong visit count isn't automatically a win.
Stop paying to reach the wrong households
A 10-mile direct mail campaign reaches tens of thousands of addresses... but only a fraction needs the service. Get tips on how to narrow outreach to the households that matter.
When four departments bring four different numbers
Operations, marketing, clinical, and finance operate from different reports, which can lead to site-selection arguments, not decisions. Learn how shared data gets everyone pointed at the same answer.
Most Black Friday Cyber Monday campaigns get built for the buyer who needs convincing, not the one who's already decided. Those are underserved customers. Learn how to match your messaging to the six psychological patterns behind purchase delay before your discount clock starts.
Most brand leaders feel ready for peak season until traffic exposes gaps in tracking, attribution, and alignment they didn't know they had. Take the fourquestion readiness diagnostic to find your biggest gap first, then build the foundation and agility that turn one shopping surge into next year's strategy.
Revenue and ROAS reward the biggest Black Friday and Cyber Monday spikes, but they can't tell you whether that sale survives returns, discounts, and cost of goods. Learn how a real-time profit signal — built from Shopify economics and predicted customer value — helps ad platforms bid on margin, not just volume.
