Webinars
Vacancy is low, new construction is slow, and the obvious markets are already spoken for. This session, with Chain Store Age and Buxton, shows retail and restaurant brands how to validate secondary markets and non-traditional sites with the same rigor they'd apply to a top-tier one.
Trade-area validation is what turns a secondary-market site from a guess into a decision your real estate committee will approve. Brands that ground expansion in customer and location data, instead of AI-generated shortlists alone, get:
This session shows you how to build that case, market by market, site by site.
Why the overlooked markets are often the better bet
Demand for expansion keeps outpacing available prime space. Learn why smaller markets are growing faster than the major metros everyone's already competing over.
Where AI-modeled market searches run out of runway
AI can tell you a market looks right and give you false confidence about it, especially when you don't know which follow-up questions to ask. Learn how customer and location data keeps an AI-driven search honest.
How to defend a non-traditional recommendation to your real estate committee
Learn what it takes to bring a secondary-market or non-traditional site to a committee that's used to seeing top-tier answers, and get it approved.
How to validate a site before you commit to it
See how maps, site scores, and trade-area analysis separate a real opportunity from one that only looks like it on paper.
Al Urbanski
Real Estate Editor, Chain Store Age
Al has covered Chain Store Age's retail real estate beat since 2016, reporting on the retail industry for more than 30 years, including editorial leadership roles at Sales & Marketing Management, Food & Beverage Marketing, and Promo.
Peter Healey
Senior Vice President of Strategic Accounts, Buxton
Peter builds strategic partnerships with high profile healthcare, retail, fitness, and automotive clients. He advises clients on the best way to apply predictive consumer analytics to answer their unique business questions.
Most Black Friday Cyber Monday campaigns get built for the buyer who needs convincing, not the one who's already decided. Those are underserved customers. Learn how to match your messaging to the six psychological patterns behind purchase delay before your discount clock starts.
Most brand leaders feel ready for peak season until traffic exposes gaps in tracking, attribution, and alignment they didn't know they had. Take the fourquestion readiness diagnostic to find your biggest gap first, then build the foundation and agility that turn one shopping surge into next year's strategy.
Audiense's Elevar solution just earned Shopify Certified Technology Partner status, clearing Shopify's advanced bar for performance, privacy, and merchant support. Here's what the certification unlocks for Shopify merchants navigating a pixel-blocked tracking landscape.
Revenue and ROAS reward the biggest Black Friday and Cyber Monday spikes, but they can't tell you whether that sale survives returns, discounts, and cost of goods. Learn how a real-time profit signal — built from Shopify economics and predicted customer value — helps ad platforms bid on margin, not just volume.
