Webinars
Meta Advantage+ can only optimize on the signal it receives. This session, with Meta and Elevar, shows brands with physical stores how to connect online and in-store purchase data so Advantage+ can act on the full customer journey.
Signal quality is what separates omnichannel campaigns that scale from the ones that stall. Once online and in-store data are connected, clean, and deduplicated, brands see it show up in performance:
This session shows you how to get there, and what ROAS actually means once you do.
A clear checklist to confirm you're eligible for omnichannel ads
Learn the eligibility requirements for running omnichannel ads, including the ODQ score and required signals, and how to confirm everything's in place before you launch.
How Meta's algorithm uses your store data
See what happens when offline data hits Meta's system, from raw transaction to matched, attributed, and incremental sale, and how Advantage+ uses that signal to optimize targeting and spend.
A campaign blueprint you can execute the same day
Walk through campaign creation in Meta Ads Manager: conversion location settings, offline event set connection, value rules, and creative formats built for omnichannel.
A measurement framework that separates real lift from inflated ROAS
Use Meta's lift measurement tools, including Conversion Lift, Geo Lift, and Incremental Attribution, to prove business impact instead of counting attributed conversions.
Shane Gamble
eCommerce Data Expert, Elevar
Shane specializes in ecommerce data infrastructure, helping brands strengthen their tracking and signal quality so platforms like Meta can optimize effectively.
Eugene Watt II
Meta Product Expert, Meta
Eugene brings direct knowledge of how Meta's Advantage+ and omnichannel campaigns are built to optimize across web and in-store outcomes.
Iago Gomes
Product SME, Elevar
Iago focuses on the technical mechanics of routing offline and online signals into Meta accurately.
Most Black Friday Cyber Monday campaigns get built for the buyer who needs convincing, not the one who's already decided. Those are underserved customers. Learn how to match your messaging to the six psychological patterns behind purchase delay before your discount clock starts.
Most brand leaders feel ready for peak season until traffic exposes gaps in tracking, attribution, and alignment they didn't know they had. Take the fourquestion readiness diagnostic to find your biggest gap first, then build the foundation and agility that turn one shopping surge into next year's strategy.
Audiense's Elevar solution just earned Shopify Certified Technology Partner status, clearing Shopify's advanced bar for performance, privacy, and merchant support. Here's what the certification unlocks for Shopify merchants navigating a pixel-blocked tracking landscape.
Revenue and ROAS reward the biggest Black Friday and Cyber Monday spikes, but they can't tell you whether that sale survives returns, discounts, and cost of goods. Learn how a real-time profit signal — built from Shopify economics and predicted customer value — helps ad platforms bid on margin, not just volume.
