Black Friday and Cyber Monday move too fast for assumptions. Build a clearer understanding of your shoppers before the season begins, execute with assurance during the biggest week of the year, and turn seasonal buyers into long-term customers.
Elevar is now part of Audiense.
BFCM shoppers arrive all at once on your site, and they display different behaviors than your regular customers. The tiny gaps you have in tracking coverage can cost you the most during the five days that matter most.
Audience Online, powered by Elevar, captures every shopper interaction in real time, even at BFCM's heaviest load.
Using Elevar, a single change to signup copy (with no dev work required) grew one brand’s subscriber list and fueled its best season on record.
When every sale counts, data clarity isn’t optional. Elevar helps ecommerce brands find and stop hidden revenue leaks.
Elevar helped another brand recover data lost to cookie limits and ad blockers, unlocking sharper attribution and better remarketing in under 90 days.
Audiense Action arms you with AI and billions of consumer behavior datapoints to test offers, discounts, creative concepts, and messaging against modeled audience segments before investing in production, media, or promotion.
Explore which audiences are most likely to convert during BFCM, which channels they'll respond to, and how to reach them more effectively.
Generate audience-backed campaign briefs that your paid media, CRM, retargeting, and lifecycle teams can execute weeks before BFCM begins.
Use insights derived from billions of online and in-person activity signals to make campaign decisions based on consumer behavior — not instinct.
Bargain hunters may generate the lion’s share of purchases on BFCM, but they're not loyal to your brand (or any other).
This guide reveals six untapped buying profiles that are primed to be long-term customers, and how you can best market to them before BFCM.
Yes Elevar is an agnostic tool and connects to any e-commerce platform via our API.
Two products cover the BFCM window directly. Audiense Online (powered by Elevar) captures server-side tracking data through the highest-traffic days, so attribution and remarketing hold up under peak load. Audiense Action lets teams pressure-test offers, creative, and messaging against modeled consumer segments before committing media spend. Together, they cover the data foundation and the campaign decisions built on top of it.
Both products work regardless of geography. Elevar's server-side tracking integrates through Shopify or API no matter where the store operates, and Audiense Action identifies relevant consumer segments for brands around the world. Brands running BFCM promotions in the UK, EU, or other regions get the same tracking accuracy and audience testing available to North American teams.
Yes. A French retailer grew its email subscriber list and had its best holiday season on record after a single change to signup copy in Elevar — no dev work required. Separately, a wellness brand recovered data lost to cookie limits and ad blockers, unlocking sharper attribution and a 44% revenue lift within 90 days of implementing Elevar. Both case studies are linked on this page.
Yes. Audiense Action turns audience assumptions into campaign-ready decisions weeks before BFCM begins, testing offers, discounts, and messaging against modeled consumer segments, then generating briefs that paid media, CRM, retargeting, and lifecycle teams can execute against.
Setup runs through two paths: a native Shopify app for Shopify merchants, or an API integration for brands on other platforms. Shopify merchants can typically get live within days, without custom development. For non-Shopify stacks, the integration timeline depends on the storefront's existing setup, but the underlying tracking infrastructure is the same either way.
Explore practical guides, customer stories, and research on the behavioral signals, audience insights, and data foundations that help marketing teams build stronger campaigns before Black Friday arrives.
Most brand leaders feel ready for peak season until traffic exposes gaps in tracking, attribution, and alignment they didn't know they had. Take the fourquestion readiness diagnostic to find your biggest gap first, then build the foundation and agility that turn one shopping surge into next year's strategy.
Most Black Friday Cyber Monday campaigns get built for the buyer who needs convincing, not the one who's already decided. Those are underserved customers. Learn how to match your messaging to the six psychological patterns behind purchase delay before your discount clock starts.
Your best Black Friday and Cyber Monday customers are often the regulars you already have, but broken sessions, blocked cookies, and guest checkouts make them look like strangers to your ad platforms. Learn how real-time new-vs-returning classification stops you from paying acquisition prices to rewin people who never left.
Ad blockers, Safari's defaults, and private browsing quietly erase 20-25% of conversions right as Black Friday and Cyber Monday traffic peaks, and broken tags can keep mistraining ad algorithms even after they're fixed. Learn how to close the tracking gap, catch breaks in real time, and scale infrastructure before the surge hits.
The retail event that includes U.S. Thanksgiving, Black Friday, and Cyber Monday is the weekend you collect the most customer data and have the least excuse for collecting it sloppily. Here's how to ask first, prove it, and turn consent into the thing that gets your brand invited back.
Discover how an industry-leading ecommerce brand used Elevar to boost Klaviyo revenue by 44% and unlock 65% more conversions in Google Ads through server-side tracking and better attribution.
