Consumer Data Enrichment

Enrich the consumer data your growth depends on.

Append Audiense's proprietary dataset to your first-party data. Consumer data enrichment services to help you create better segments, models, reports, and AI workflows — and attract more lookalike consumers.

Data quality affects every downstream decision.

Every marketing platform, analytics dashboard, predictive model, lifecycle workflow, and AI system depends on the quality of the data it receives.

When records are complete and enriched with meaningful consumer context, teams can make better decisions about who to target, what to personalize, how to model, and where to invest.

Audiense helps data and ops teams reduce the risk of:

  • Fragmented reporting across tools and teams
  • Segments that do not reflect real customer behavior
  • Attribution decisions based on incomplete tracking
  • AI outputs built on thin customer context
  • Wasted spend from weak ad platform signals

Not just ‘more data.’ Clearer direction.

Strengthen
data accuracy

Fill gaps, standardize customer context, and improve the quality of the data feeding your AI workflows.

See more behind
every record

Give teams richer context about consumers beyond transactions, contact fields, and basic demographics.

Move from data volume
to data value

Make customer data easier to prioritize and act on for analysts, engineers, and marketing teams.

Bring our enriched consumer data into the systems your teams already use.

Append first-party records

Upload customer files, email lists, phone numbers, survey responses, or website data to add richer audience context to the records you already own.

Leverage API framework access

Integrate Audiense data directly into your own systems, models, dashboards, or workflows through an API-based framework. For approved customers and partners, this is a structured, governed way to access our proprietary data.

Power internal AI workflows

Use MCP-enabled access to let approved internal AI assistants query Audiense intelligence inside governed workflows.

Make Audiense’s proprietary

intelligence your superpower.

Enrich and append your first-party consumer data.

  • Improve internal segments and customer profiles
  • Append signals to customer, email, phone, survey, or website data
  • Support approved workflows through Audiense’s API framework
  • Power AI workflows with more accurate consumer data

"Only your best data scientist could come close to our reports if they spent significant time on it, and assuming they had access to the unique datasets we’ve built over time!"

Cynthia Vega
Global Product & Innovation – Digital, Kantar

Our data is the foundation.
Our products help your team act on it.

Audiense Data Services lets you benefit of Audiense’s proprietary data outside of our platforms. But adding more Audiense products enables every team to move faster and extract the role-specific insight they need from the same unified source of audience intelligence.

Use Audiense Action for

Empowering marketers to act on audience insight instantly

  • Query Audiense data and get instant answers
  • Build AI personas of your best customers
  • Talk to your audience before you allocate time, spend, or resources
  • Create campaign briefs and strategies

Use Audiense Discover for

Giving data analysts a one-stop-shop for audience intelligence

  • Understand consumers beyond their demographics
  • Build personas that hold up under scrutiny
  • Identify niche audiences and the affinities that connect them
  • Find consumer segments with untapped potential

Use Audiense In-Person Powered by Buxton for

Improving location decisions for planners and strategists

  • Reduce financial risk during site selection
  • Determine how many locations a specific market can support
  • Optimize your existing brick-and-mortar footprint

Use Audiense Online Powered by Elevar for

Improving conversion data capture for e-commerce teams

  • Bypass browser restrictions to capture nearly 100% of conversion events
  • Rebuild the customer journey, even for returning anonymous visitors
  • Feed granular conversion signals directly to ad and analytics platforms
  • Improve retargeting to recover lost lifecycle revenue
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