Server-Side Tracking

Track online behavior and act wherever intent appears.

Audiense, powered by Elevar, helps e-commerce and growth teams strengthen conversion tracking, session enrichment, and attribution workflows with reliable server-side tracking and analytics.

Your marketing tools are only as effective as the data they receive.

To understand intent, optimize spend, and recover more revenue, your team needs a clear view of what shoppers do before they convert — what they view, add to cart, abandon, revisit, and eventually buy.

But those signals are easy to lose. Browser restrictions, ad blockers, privacy updates, and siloed integrations prevent your from seeing and connecting key conversion events across platforms.

Audiense powered by Elevar helps e-commerce teams reduce the risk of:

  • Losing the signals that show purchase intent
  • Triggering lifecycle flows with limited behavioral context
  • Reporting and basing decisions on fragmented data
  • Missing key conversion, cart, and product-view events
  • Feeding ad platforms incomplete optimization data

Elevar makes shopper signals easier to capture, connect, and act on.

Understand
intent

See clearer signals to help explain what shoppers are considering, abandoning, revisiting, and buying.

Trust performance
decisions

Give marketing and analytics teams more consistent data for attribution, reporting, and budget decisions.

Improve follow-up and retargeting

Use behavioral context to return visitors with more relevant offers.

Capture more consumer intent with server-side tracking analytics.

Report on high-intent events

Track product views, cart actions, checkout events, purchases, and abandonment signals from Shopify or other commerce setups.

Connect more shopper journeys

Use session enrichment to recognize more returning visitors across sessions, even when they have not logged in, so teams can act on more complete behavioral context.

Send data to growth and analytics tools

Deliver customer and conversion data to key destinations such as Meta Ads, Google Analytics 4, Klaviyo, and more, with API options for custom data workflows.

Monitor tracking health

Monitor event delivery and tracking health so data and growth teams can catch issues before missing data affects reporting or lifecycle performance.

Capture nearly 100% of tracking and intent analytics with Audiense powered by Elevar.

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Server-side conversion tracking and session enrichment.

  • Capture conversion events with near 100% accuracy
  • Recognize returning shoppers across sessions
  • Push data directly to ad, analytics, affiliate, BI, or email/SMS destinations
  • Automatically trigger lifecycle and retargeting workflows

“I have a much better understanding of how minor changes can hugely impact different KPIs. The e-commerce strategy has also been greatly beneficial to how we think about long-term strategy and how we operate day-to-day.”

Mark Duffy
Digital Marketing Manager, Owl Labs

Server-side tracking is the start. Audiense connects intelligence across teams.

Audinese Online, powered by Elevar, is part of the all new Audiense platform, meaning the conversion data you capture connects to the same consumer intelligence your brand and marketing teams use to understand and grow your customer base.

Use Audiense Action for

Turning intent signals into campaign decisions.

  • Ask what high-intent shoppers care about
  • Explore offers, creative angles, and channel strategies
  • Build campaign briefs for retargeting and lifecycle teams
  • Validate ideas against AI personas before launch

Use Audiense Discover for

Building foundational consumer understanding.

  • Understand consumers beyond their demographics
  • Build personas that hold up under scrutiny
  • Identify niche audiences and the affinities that connect them
  • Find consumer segments with untapped potential

Use Audiense In-Person Powered by Buxton for

Site selection analysis and location intelligence.

  • Knowing how many locations a market can support
  • Planning territory configuration and franchising
  • Optimizing location performance
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