Audiense gives marketers audience insight and tools to drive brand growth, acquire and retain buyers, and launch highly relevant campaigns.
Teams make decisions every day about who to target, what to say, where to spend, and which ideas to test. When audience insight is hard to access in the moment, those decisions can rely too heavily on instincts, past performance, or incomplete information.
Audiense Online is powered by Elevar.
Capture server-side conversion events and send cleaner customer signals to the tools that power retargeting, cart recovery, and lifecycle campaigns.
Consumer spending represents a $55 trillion opportunity.
Audiense helps marketers move from audience understanding to campaign direction faster, so planning is grounded in real consumer behavior before media spend begins.
Capture the product views, cart actions, purchases, and return visits that traditional client-side tracking can miss — then sends cleaner signals into the tools your growth team relies on.
Learn how Elevar used simple tests to increase email signup 32% ahead of holidays.
Whether you’re new to retail site selection or want to refine your strategy, we have insights to guide you through the process and make the right investment.
Discover why not all competitor customers are worth pursuing. Learn how to identify the truly persuadable segments to enhance your conquest marketing strategy.
Marketers love Audiense because it makes it easy to extract actionable insights from data. Use Audiense Action to create AI personas of your best customers. Ask them practical campaign questions, test ideas, and generate briefs, messaging angles, and targeting direction without digging through dense reports.
Audiense connects audience understanding to campaign decisions. Analytics are actionable — and help you connect patterns to see which segments drive results, what motivates them, where they spend attention, which messages may resonate, and how to translate that into creative, channel, and targeting decisions.
Think of Audiense as a reliable source of business intelligence that helps teams work from stronger inputs. Analysts can go deeper with Discover, marketers can move faster with Action, and agencies can use the intelligence to build stronger briefs, pitches, and media recommendations. Audiense doesn’t replace your people — it just empowers them to spend less time analyzing data and more time actioning it.
Audiense Action supports the workflows marketers already have. Use it before the brief, during message testing, when building media strategy, when planning lifecycle flows, or when validating campaign direction before launch.
Different products serve different users and needs. Audiense Action gives marketers a fast way to find and action audience insight, using plain-language exploration and AI insight to guide decisions. Audiense Discover gives analysts and strategists granular intelligence and the ability to drill down for a more nuanced understanding.
Yes, but Elevar is still the product name. Elevar was acquired by Buxton, and both are now part of the re-branded Audiense's product range. Elevar is an important product in the Audiense portfolio and continues to be invested in.
Yes. When your CAC or ROAS issues are tied to incomplete tracking, poor signal quality, or unreliable attribution, Elevar can help improve both. Elevar gives your ad and retention platforms cleaner, more complete conversion data, which helps them optimize toward better-fit buyers and more profitable growth.
By recovering lost conversion signals, improving match rates, sending richer mid-funnel intent data, and supporting profit-based optimization, Elevar can help reduce wasted spend, improve attribution accuracy, and make reported ROAS more reliable. It also strengthens retention channels like Klaviyo and Attentive by enriching session data, so returning shoppers can be recognized and re-engaged more effectively.
Elevar improves your advertising and marketing targeting by capturing nearly 100% of your visitor and conversion data — including granular first-party identifiers like emails, phone numbers, and location data. It feeds this clean, server-side data directly into platforms like Meta and Google Ads, allowing their algorithms to optimize for high-value audiences and lower customer acquisition costs.
Yes. Elevar provides server-side tracking for Shopify and Shopify Plus merchants, as well as headless systems, WordPress, or third-party landing pages. You can set up non-Shopify subdomains as data sources to capture a shopper's entire journey.
