Audiense helps strategists understand who customers are, what motivates them, how they behave online and in person, and where those signals should guide brand positioning, location expansion, and budget decisions.
Analyze audience segments, compare customer groups, and understand motivators that shape buying behavior.
Use Elevar, our Audiense Online solution, to capture cleaner conversion, session, cart, product-view, and purchase signals across e-commerce and online journeys to improve your targeting strategies.
Use Audiense In-Person powered by Buxton to understand the markets, trade areas, visitors, and location dynamics that influence success for brick-and-mortar locations.
276%
Increase in sales from
browse abandonment flows
97%
Increase in sales from
cart abandonment flows
42%
Increase in sales from
checkout abandonment flows
Audiense helps strategists move beyond static personas and fragmented channel reports by connecting audience intelligence with real behavioral signals.
Audiense Online, powered by Elevar, helps strategists capture the online behaviors that show what shoppers are interested in, where they hesitate, and when they are ready to buy.
Learn how Elevar used simple tests to increase email signup 32% ahead of holidays.
Whether you’re new to retail site selection or want to refine your strategy, we have insights to guide you through the process and make the right investment.
Discover why not all competitor customers are worth pursuing. Learn how to identify the truly persuadable segments to enhance your conquest marketing strategy.
Audiense can help. Leading brands use Audiense to inform strategic decisions, including which customer groups to prioritize, what messaging to test, where customers are dropping off, which lifecycle flows need attention, and where budget may be better allocated.
Audiense helps fill the gap between channel reporting and customer understanding. Your existing tools may show what happened in a channel; Audiense helps explain who is behind the behavior, what they care about, where intent is showing up, and how those signals should shape positioning, lifecycle strategy, and budget decisions.
Discover shows what audiences care about, follow, discuss, and compare against. Elevar captures online behavior like product views, cart actions, purchases, and abandonment. In-Person adds market, trade area, and visitation context. Together, these signals help teams connect what customers say, what they do, and where opportunity may exist.
Audiense In-Person, powered by Buxton, helps healthcare strategists by providing specialized healthcare location intelligence that supports better site selection and facility planning, patient acquisition and retention strategy, and service line optimization. You can use Audiense In-Person tools like SCOUT to drill into geographic concentrations of at-risk populations or analyze locations based on factors like target patient profile, drive times, and competitor presence.
Static personas can lose value when customer behavior changes. Audiense Discover helps refresh audience understanding with current signals: what people engage with, what influences them, what they buy, where they abandon, and how behavior differs across audiences, markets, and channels.
Poor tracking becomes a strategy problem when teams make decisions from incomplete signals. Elevar helps capture cleaner product-view, cart, checkout, purchase, abandonment, and return-visit data, giving strategists better evidence for lifecycle, retargeting, journey, and revenue decisions.
Positioning depends on understanding what different audiences care about and how they see the category. Audiense Discover helps strategists compare segments, affinities, media habits, influencers, competitors, and cultural signals so messaging can reflect real audience motivations instead of internal assumptions.
