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Audiense for Private Equity Firms

Evaluate market potential before, during, and after investment.

Private equity teams use Audiense In-Person, powered by Buxton, as part of due diligence during pre-investment or in preparation for a sale. Assess market capacity, competitive landscape, location strategy, and portfolio expansion potential.

Private equity firms use Audiense to:

  • Augment deal due diligence
  • Identify portfolio expansion opportunities
  • Assess market capacity before investment
  • Evaluate competitive market dynamics
  • Pressure-test management growth plans
  • Support sell-side growth narratives

Products that help you hone targeting and strategy.

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Understand where growth can realistically happen

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Private equity firms love Audiense In-Person’s location intelligence. Powered by Buxton, from years of experience, you can use it to evaluate physical growth potential, validate expansion plans, and support portfolio strategy.

  • Pressure-test expansion plans
  • Assess market opportunity
  • Strengthen sell-side narratives

Level up due diligence with location intelligence.

When private equity firms need to evaluate the physical growth story behind a target or portfolio company during expansion planning and post-close execution, they use Audiense In-Person.

  • Test whether target markets can support planned growth
  • Evaluate competitive, customer, and trade area dynamics
  • Support buy-side diligence, sell-side narratives, and portfolio expansion
Improve location strategy

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Strengthen your investment thesis
with
Audiense In-Person.

  •  Validate expansion assumptions
  •  See remaining market capacity
  • Find post-close growth levers
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Private equity firms frequently ask

How quickly can we get something useful during diligence?

Audiense In-Person, powered by Buxton, can help deal private equity firms evaluate market and location questions as part of due diligence, especially when a target’s growth plan depends on opening new units or entering new markets. A useful starting analysis is validating the new-unit growth potential, which can be used to guide valuations.

Can Audiense tell us how many franchise units the market can support?

Yes. Audiense In-Person can conduct an analysis that tells you how many franchise units the market can support. This can guide private equity firm decisions during franchise territory planning, franchise development efforts, and valuations.

Can Audiense support a sell-side process?

Yes. Audiense In-Person can help sponsors and management teams communicate remaining market opportunity, expansion runway, and location strategy with third-party location analysis. This can make the growth story easier for prospective buyers to understand and evaluate.

Can Audiense tell us whether the proposed unit growth number is realistic?

Audiense In-Person can help pressure-test unit growth numbers by combining the factors that typically influence location success into a scoring tool. The scoring tool is then used to conduct a whitespace analysis to determine how many locations the market can support. This provides third-party validation of whether the proposed unit growth number is realistic.

How is Audiense data different from looking at store-level sales data?

Store-level sales data shows how existing locations have performed. Audiense In-Person can show you how many additional locations the market can support, and also compare current location performance to predicted performance to identify performance gaps.

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