Real estate planners use Audiense In-Person solutions, powered by Buxton, to understand where to expand, which locations fit their strategy, and how each trade area supports growth.
Audiense In-Person products like SCOUT help teams evaluate market potential, score candidate sites, and understand the local factors that can shape location performance.
$2.4 billion
annual revenue
100+
outpatient facilities
Evaluate where to grow, which sites to prioritize, and how to support existing locations with clearer location intelligence.
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Demographics can describe the people in a geography, but they don’t give the full picture. Location intelligence adds more context, including trade area dynamics, consumer behavior, visitation patterns, competition, and cotenants. Key variables can be combined in site scoring models for a quick assessment of a site's potential. That helps teams evaluate opportunity with a more complete view.
SCOUT and the other products in the Audiense In-Person suite were designed to help you turn site analysis into a defensible story. Real estate teams can show why a market or site is being recommended using consistent evidence, including customer fit, trade area strength, competitive context, co-tenant mix, visitation patterns, and market capacity. Interactive maps with clear visuals and drill-down insights let you explain the value of your decisions to stakeholders.
Audiense In-Person products support both store expansion and optimization decisions for existing locations. Teams can use them to understand trade areas around current sites, identify mismatches between local opportunity and location strategy, prioritize markets for support, and inform local marketing or operational decisions.
Internal data shows what happened in your current footprint; Audiense In-Person products like SCOUT, Mobilytics, and IQ help evaluate what is happening outside it. The platform adds market, trade area, consumer, competitor, and visitation context so teams can compare future opportunities against known performance patterns.
Audiense In-Person products like SCOUT and Mobilytics can make early screening faster. Teams can quickly rule out weak-fit sites and reserve deeper review for locations that meet defined market, customer, and trade area criteria. Audiense In-Person augments real estate planning, it doesn’t replace it.
Yes. Buxton is now part of Audiense and powers Audiense In-Person for market planning, site selection, trade area analysis, and portfolio growth strategy. Buxton re-branded as part of Audiense’s product range.
