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#Rio2016 Campaigns Dominate Social Media This Week!

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Social Trends
 
With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. What a year for sport! Read More

Warburtons

Warburtons Is 140 Years Old And Magnum UK Is In London!

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Warburtons
 
One of Britain’s loved baking brands had turned 140 years old, and they’re celebrating on Twitter. This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. Elsewhere, H&M is running a global campaign #ForEveryVictory. Read More

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night

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Airbnb Cannes Lions Social Media Movies Oscars Award Winner Interview Case Study Video Twitter

A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? What looked to be a problem soon became their success, as their real-time strategy gained ongoing conversation amongst movie fans across the globe, including some major celebrities and brands. The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions. Read More

Social Trends

Water Wipes Promotes With #PureLove While Holiday Inn Asks #WhyOverpay?

By | Social Trends | Twitter Case Study | Twitter Trends | No Comments

Social Trends
 
Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay. Let’s also not forget Ghostbusters and all the revolving campaigns around the movie release. Read More

Social Trends

Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

By | Social Trends | Twitter Case Study | Twitter Trends | No Comments

Social Trends
 
Wimbledon is ruling the social media roost this week. Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! In other news, Hendricks Gin have started the “Hendricks Ministry of Marginally Superior Transport”. All this, plus what caught Team Audiense’s eye on the Internet in the world of social trends. Read More

Beat The Buzz Agency Social Media Relationship Data

#BeatTheBuzz: Where Does Social Media Data Fit In The Agency/Client Relationship?

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Beat The Buzz Agency Social Media Relationship Data

You may have already thought about it, but it’s most probably true: The digital era is not always about having the most brilliant idea, compelling argument, or irresistible tagline. If you’re not learning from what you’re doing, and using social media data to adapt your strategy to the modern marketplace then there’s a clear risk of being left behind. Clients want more. They want the recipe for success, backed up with indisputable data. But how can agencies provide that? Read More

Hashtags For Life Social Media Case Study Interview Marketing McCann Lima Cannes Lions Peru

[Interview] How Hashtags Increased Peru’s Blood Donor List By 1840%

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Hashtags For Life Social Media Case Study Interview Marketing McCann Lima Cannes Lions Peru

In Peru’s population of 30,000,000 people, there were only 1,250 voluntary blood donors. McCann Lima have just won both Gold and a Silver awards at Cannes Lions for their solution to the shortage. Utilising one of the most prominent vehicles of social media data, hashtags, they assisted the Peruvian Red Cross in getting thousands of people to become volunteer blood donors. Read More

Microsoft Social Media Team

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

By | Social Media Data | Social Media Interviews | Twitter Analytics | No Comments

Microsoft Media Team interview case study social analytics data use

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Read More

Social Trends

Carol’s Daughter #BornAndMade And Bud Light’s #CheerForEqualPay

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Social Trends
 
This week in social media, we saw some great, eye-opening campaigns. L’Oreal took us on a journey with their brand Carol’s Daughter, while Amy Schumer and Seth Rogan got us pumped up on #EqualPay, and Cricket made the most of their WWE sponsorship. We also had some global campaigns like Dove Canada’s #MyBeautyMySay and the new Bridget Jones movie that is already picking up steam in Spain and Latin America. Read More

Air Canada

Air Canada Urges Americans To #TestDriveCanada and #FindingDory Makes Waves!

By | Social Trends | Twitter Case Studies | Twitter Trends | No Comments

Air Canada
 
It’s been busy in the world of social media. Cannes Lions may be in full swing, but we’re making sure our eyes are peeled for the best campaigns currently underway on social and beyond. To kick off, we have Air Canada asking Americans to #TestDriveCanada before they decide to move in, Disney Pixar has launched campaigns worldwide for #FindingDory, Dominos is making gamers go ga-ga while Pepsi has recreated their old spot with Cindy Crawford, this time featuring her as an emoji. Read More

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