Understand how much ‘demand’ there is for a given entity and how it compares to others

Demand is an essential tool for any brand looking to make data-driven decisions that lead to success.

It helps brands identify the right talent or partner to work with, ensuring success and maximum impact.

It enables brands to track trends, understand the trajectory of demand, and gain insight into their social audience profile, which can be used to create audience centric targeted campaigns.

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Principles of Demand

2 key principles are essential for the Demand score to be meaningful

Data by Platform:
Combine multiple data sources

Signals are often drowned out by noise. If data sources are aggregated it allows for signals to emerge from the noise.

From Search Volume to demographics, use different variables at scale to inform your decision.

Data by Country:
Use country - level data

Demand uses country-level data, which is weighted according to your needs. Why? Because the ability to monetize depends on the country where the demand is.

Each project is given a different weighting depending on the brand, category and audience.

Demand in use: Check out what some of our high profile clients used demand for

Talent Selection

By a global technology and media powerhouse to identify which talent to invest in from Hollywood names and upcoming comedians to Disney and Marvel characters.

Brand Tracking

By a global entertainment company to understand what share of the market search they are winning per month in target countries

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Artist Prioritisation

By a music festival to identify which artists to consider for the line up, from global superstars to upcoming local talent

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Media Partner Selection

By a global fashion brand to pinpoint which media outlets, sports / media personalities and brands should be partnering with

Figure selection

By Madame Tussauds to discover rising talent and ensure the right figures were being selected and marketed

IP Selection & Prioritisation

By a major media company to select the right IP for adaptation and which titles to prioritize based on country.

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What makes Demand unique

Demand incorporates country-level data across three different areas: Google search volume, social media followers and url traffic. Other providers typically focus on just one of these areas.
Metrics such as followers and URL traffic are typically not available at a country level.

Demand combines each of these sources, weighted by country and platform for a view of demand tailored to your business.
Entities are benchmarked against each other to make it easier to interpret performance.

Understand how much ‘demand’ there is for a given entity and how it compares to others

Principles of Demand

Data by Platform:
Combine multiple data sources

Data by Country:
Use country - level data

Demand is easy to use and can be tailored to your needs

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