SOPRISM (Meta Insights)
Analyze consumer behavior from the world’s largest data pool—Meta.
SOPRISM gives you comprehensive data about your audiences by translating their online activities on Facebook and Instagram into a powerful source of insights.
Every day, billions of people are profiled based on their digital interactions, browser journey, and content consumption in a GDPR-compliant manner.
SOPRISM helps you identify and isolate genuine affinities, values, and behavioral tendencies to build strategies on a foundation of real consumer insights.
With a single tool, feed your customer journey and market analysis across all Meta platforms. Gain a full understanding of each consumer segment and identify how you can leverage them in your marketing strategy.
SOPRISM provides access to data on millions of predefined consumer segments—from sports fans to brand lovers. Use it to analyze your own audience as they move across your website or Instagram and Facebook accounts.
Developed and refined for in-demand audience analysis experts across agencies and enterprises, SOPRISM transforms millions of data points into sociodemographic and psychographic data—all it takes is a few minutes.
The intuitive dashboard makes it easy to action these consumer insights, using reports to quickly develop content strategies that will resonate with your audience segments.
Industry leaders use SOPRISM
An excellent tool for fine-tuning your current audience, but also very useful if you want to expand your business to a new audience. The data we have collected through the platform has allowed us to orientate the content of the website and to optimize the traffic of the SEO channel. The tool is able to give us insights into SEO, our core business, but also allows us to go further by using the data to create consistency in the omnichannel strategy.
In my opinion, SOPRISM has a double advantage: on the one hand, it goes beyond the granularity limits of traditional surveys (analysis of web page visitors, detailed CRM audience profiling, analysis of niche behaviors, ...), and on the other hand, it has the advantage of being able to directly apply our learnings to the targeting of digital campaigns, since we work on the basis of META targeting criteria. SOPRISM fits perfectly into the philosophy of our Omni platform, which aims at building personalized consumer experiences “at scale”. We also really appreciate the continuous improvement work, both in terms of interface and content.
SOPRISM helps us to understand in a concrete way who the audience of our clients’ brands is in order to propose tailor-made strategies that resonate with their target audience. The platform provides us in record time with a detailed and 360° view of the target’s universe. This true “identity card” guides our creative and strategic choices in terms of themes, media mix and often even casting for campaign visuals. One of the big advantages of this approach is the absence of post-rationalization: we know what the target actually does in real life and not what they ‘say’ they have done (in a survey), which is a very important nuance.
Well, yes and no. SOPRISM uses data from the Meta advertising API.
Meta has granted SOPRISM with the highest level of agreement/access in the marketing API. It is a mutually beneficial relationship as Meta improves their own targeting system as SOPRISM clients refine their targeting approaches using their data.
Facebook collects a wide range of data on its users, including user provided information, their activities on facebook and on third-party websites and apps along with information from partners. This data is used to provide users with a personalized experience on Facebook and to enable targeted advertising.
Meta relies on three types of data: declarative, behavioral and socio-demographic.
This data is collected on all Meta-owned apps, such as Facebook, Instagram, Messenger, etc.
Tracking pixels installed on Facebook Advertising account holders websites are also taken into account when building these audiences. The data collected by Facebook goes beyond the use of social networks, in fact, it comes from a global digital activity that permits a complete understanding of a target audience.
If you want to go further, we have listed the different entry points in this article.
Audience intelligence is the process of gathering and analyzing data on a target audience in order to gain a better understanding of their needs, preferences, and behaviors.
Audience intelligence involves collecting data on the target audience, analyzing the data to identify key characteristics and trends, and generating insights and recommendations based on the analysis. By following these steps, businesses can gain a better understanding of their target audience and use this information to improve their marketing efforts and better serve their customers.
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