Digital Intelligence (Meta Insights)

Digital Intelligence for smarter marketing strategies

Everything starts with understanding your audience

Uncover what really defines your target audiences and turn your marketing initiatives into data-driven decisions.

Our solution provides advertisers with


Uncover your audience footprint


Data-driven persona generation


Competitive audience analysis

Let us help you

Maximize campaign impact 

Drive marketing performance

Knowing who buys your products, who visits your website, and who is interested in your brand is a gold mine for marketers. It’s the reason why the SOPRISM audience profiling solution reveals for any audience their interests, lifestyle profile, relationship to brands, media affinities, and buyer personas.

These actionable insights are the new reference point when targeting, informing content strategy, building brand partnerships, and defining the most efficient media channels to activate.


Get advanced audience intelligence

Understand your audience in a truly innovative way by identifying the most significant sociodemographic and psychographic patterns of your customers.

Benchmark your audiences to discover how to build the most effective acquisition and retention strategy. With the ability to understand any consumer group, you are equipped with the ability to build compelling stories and activations based on real life patterns resonating with your target groups.

Gain competitive insights by comparing your own audiences with those of your fiercest competitors.

We bring advertisers and marketers business value by

  • Providing client/lead profiling & segmentation
  • Optimizing consumer journey strategy
  • Building data focused marketing plans
  • Delivering precise agency briefings
  • Granting access to in-house media & creative planning
  • Understanding a competitors’ audiences

Why choose SOPRISM?

Built with our clients in mind we guarantee a great user experience. Get onboarded and assume control of the tool from day 1 to access data that will be useful in every marketing initiative.

Regardless of your level of maturity in data mining, all valuable insights and relevant information you need to understand your audience will be presented effectively.

Run tests on your target audiences, competitors’ or even discover potential new market opportunities all in a few minutes.

An excellent tool for fine-tuning your current audience, but also very useful if you want to expand your business to a new audience. The data we have collected through the platform has allowed us to orientate the content of the website and to optimize the traffic of the SEO channel. The tool is able to give us insights into SEO, our core business, but also allows us to go further by using the data to create consistency in the omnichannel strategy.

César Raimondo
SEO Director | Peak Ace

In my opinion, SOPRISM has a double advantage: on the one hand, it goes beyond the granularity limits of traditional surveys (analysis of web page visitors, detailed CRM audience profiling, analysis of niche behaviors, ...), and on the other hand, it has the advantage of being able to directly apply our learnings to the targeting of digital campaigns, since we work on the basis of META targeting criteria. SOPRISM fits perfectly into the philosophy of our Omni platform, which aims at building personalized consumer experiences “at scale”. We also really appreciate the continuous improvement work, both in terms of interface and content.

Stéphanie Piret
Research Analyst | Omnicom Media Group

SOPRISM helps us to understand in a concrete way who the audience of our clients’ brands is in order to propose tailor-made strategies that resonate with their target audience. The platform provides us in record time with a detailed and 360° view of the target’s universe. This true “identity card” guides our creative and strategic choices in terms of themes, media mix and often even casting for campaign visuals. One of the big advantages of this approach is the absence of post-rationalization: we know what the target actually does in real life and not what they ‘say’ they have done (in a survey), which is a very important nuance.

Christophe Salden
Marketing and Communication Strategist | Noosphere Brand Strategy

We would like to thank our users for taking us to the Top!

You can sign up now, or request a
demo with a member of the team!