Analyse thousands of profiles at scale to build life-like personas based on real audience data. Apply intelligence to build truly lifelike personas that will revolutionise your campaigns and help you understand what your customers really want.
Gain a deeper understanding of your audience personas and what really makes them tick. Cluster groups of audience personas into defined segments to gain actionable insights into their preferences, media habits, and key demographic information.
EVP of Digital & Analytics, Zeno Group
Associate Director, Convosphere
Founder & Director, EntSight
Head of Content SEO, HubSpot
Head of Marketing EMEA/LATAM, HCL
Digital & Tech Influencer
With great understanding comes great campaigns. Activate new persona insights to create tailored messaging and campaigns that will resonate. Use conversation data, personality insights and other key metrics to create bespoke messages.
No need to rely on sweeping stereotypes. Unlike focus groups and surveys, social data can ensure your buyer personas are never outdated. Implement a data-led approach, using the latest reports and insights to keep your personas relevant and impactful.