The leading audience intelligence platform that will help you tell stories that resonate, make data-driven creative decisions, identify insights around customers, find influencers worth partnering with, and more.
Our data provides you with the ability to understand segments of consumers worth targeting and unlock cultural insights that can improve connection, conversions, and customer experience.
Audiense offers you the chance to tap into shared beliefs, interests, lifestyle choices, and affinities of your ideal audience.
We arm you with cultural insights that help you develop strategies that are more likely to drive ideal customer and brand outcomes.
Audience research & persona building
Digital PR and Outreach
Advertising Targeting (social & display)
SEO & Keyword research
Influencer identification & outreach
You can now unlock cultural insights and affinities for audiences of all shapes and sizes using Audiense Insights.No matter how niche the audience, our platform will help you conduct in-depth analysis and extract rich insights to inform your decisions.
From affinities and demographics to professions and interests, use this data to tell stories and create strategies that move your audience.
It's time to go beyond the traditional demographic-based segmentation practices.
Our platform provides audience segmentation that will help you understand your audience on a deeper level.
Use our data to understand affinities, interconnectivity, and the passions and interests of your ideal audience.
Audiense Insights applies machine learning to instantly understand who makes up your target audience, analyzing what they like, tweet, and follow.
Use our platform to gain insights on audience psychographics, demographics, personality, content they like, and sources of influence.
Compare segments with baselines or other audiences and create benchmarks with different segments, countries, or even competitors.
Our audience intelligence platform provides you with the necessary data to accurately identify the right influencers to partner with.
Our advanced search offers insights into attributes that range from language and follower count to engagement rate and fake followers.
Audiense Insights provides you with the ability to better understand the people who follow potential influencer partners so you can ensure that the audience alignment is perfect for your campaigns and creative initiatives.
Audiense is the perfect tool to support market research.
It's helpful for consultants, marketing teams, and agencies...
Audiense helped us to segment the accounts actively discussing education. We had interesting results which clearly showed the breakdown of segments was different by market. The insights from Audiense ultimately helped the client to determine which market and segment they should target in the long run.
Using Audiense we developed a simple messaging map for the client, showing key angles to use to target the various segments on which platforms. We have a clear direction and findings to back up our strategy with a much-needed sense of confidence.
Audience intelligence primarily focuses on who the audience are as people, what they care about, what interests them, who influences them, content they share, psychographics, how they define themselves, and the communities they are a part of online.
Social listening focuses on conversations and their content, hashtags used, keywords used, how a topic evolves over time, what’s trending. But it won’t tell you much about who is driving and engaging with the conversation.
Audience intelligence and social listening are different but together, they’re extremely powerful. That’s why Audiense integrates with most social listening platforms. Imagine you run a query on alternative milks, who is driving the conversation? Bakers? Nutritionists? Coffee lovers? With this information, you can start to define segments based on the influencers in the conversation.
Segmentation happens when an audience is grouped together by unique characteristics and connections that are data-driven and unbiased. Whereas filtering is a data input method that is often used to further define an audience, or o select an audience post-insights, the results of which will provide a predetermined audience.
The benefit of Audiense is that it allows you to understand audiences in a language agnostic, data-driven way. We look at network graph analysis (segmentation) and thereby explore the relevant interest graph (e.g. accounts they follow). So, our segmentation and graphs are not impacted by languages. However, for things like personality and conversational interests that we gather from IBM, the output will be limited to languages that IBM Watson can process.
Yes! As long as the audience has an online presence, we can define them using criteria. Your curiosity is the limit.
We love that you’re interested in the future of Audiense! Our team is constantly innovating and working on the next steps in our roadmap. If you have any suggestions or feedback, let us know. If you’re an existing user, you can do this within the Audiense platform.
We predominantly use Twitter data but we enrich our insight with Facebook data, as well as using our partnership with IBM Watson to deliver psychographics. There are data restrictions within the industry, and we remain compliant with them.
We are creating the most significant consumer panel in the world for understanding and engaging just the right people for your brand in the most relevant (and also in a compliant way)