1500+ Paid customers and 40k+ free active users

Big or small you can get value from Audiense. We work across every industry, B2B and B2C and are being used in over 70 countries.

We are happy to be leaders

We help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation.

1 2 3 4

The benefits of using Audiense

No matter your industry, your audience is at the heart of every campaign.

Data based audience identification

Our unique social consumer segmentation provides a great data foundation for persona development, understanding the audiences that matter to your busi

ness, or finding new audience opportunities.



We offer 2 types of segmentation:

  • Affinity: based on commonalities of affinity, 'following-behavious'
  • Interconnectivity: Our classic method based on 'who knows who'
Identifying effective interest & affinities

Audiense uses segmentation to actionable insights and targeted information. Our classic method of segmentation, interconnectivity, is available for use.

Clustering individuals based on interconnections among them helps to identify niche segments, or 'odd ones out'.

Strategy personalisation

Combined with affinity analysis, it gives you the ability to tap into ever-evolving culture and trends allowing for effective personalisation and relevance in:

  • Media planning in the cookie-less world (e.g. contextual advertising strategy)
  • Influencer and Sponsorship selection
  • Content/creative development
  • PR & Comms strategy
Compliment your tech stack

Audiense integrates with other tools, given its data and insights are complementary, it serves as the "bridge for intelligence" to stack sources of insights:

  • Existing Social Listening tools
  • Third-party audience Survey Platforms
  • Content/1st party datacreative development
Data based audience identification

Our unique social consumer segmentation provides a great data foundation for persona development, understanding the audiences that matter to your busi

ness, or finding new audience opportunities.



We offer 2 types of segmentation:

  • Affinity: based on commonalities of affinity, 'following-behavious'
  • Interconnectivity: Our classic method based on 'who knows who'
Identifying effective interest & affinities

Audiense uses segmentation to actionable insights and targeted information. Our classic method of segmentation, interconnectivity, is available for use.

Clustering individuals based on interconnections among them helps to identify niche segments, or 'odd ones out'.

Strategy personalisation

Combined with affinity analysis, it gives you the ability to tap into ever-evolving culture and trends allowing for effective personalisation and relevance in:

  • Media planning in the cookie-less world (e.g. contextual advertising strategy)
  • Influencer and Sponsorship selection
  • Content/creative development
  • PR & Comms strategy
Compliment your tech stack

Audiense integrates with other tools, given its data and insights are complementary, it serves as the "bridge for intelligence" to stack sources of insights:

  • Existing Social Listening tools
  • Third-party audience Survey Platforms
  • Content/1st party datacreative development

Case Studies

Understand how our customers applied their findings

90%

Influencer identification

Audiense analyses trends within the target audience to understand which individuals influence them directly and indirectly.

87%

Data
collection

We allow customers to download data and pre-made report templates to be more efficient in their day-to-day, and to integrate our insights into their current methodology.

86%

Campaign
insights

Audiense enables customers to activate insights throughout the planning and creative development process, from the pitch to post campaign analysis.

83%

Return of
investments

Audiense collects multiple and valuable insights of any target audience in just a few hours, allowing customers to save a lot of time and money.

Customers love Audiense

“Audiense allows us to find the nuances of audiences, especially the ones that are very similar like engineers, developers, CIOs and CTOs..."
Michael Brito

EVP of Digital & Analytics, Zeno Group

“Audiense helps us to turn data-points into personas. Using Audiense Connect and Audiense Insights, I can go one step further with my clients..."
Tamara Lucas

Associate Director, Convosphere

“Firstly, the team behind Audiense are absolutely focused on delivering a great product shaped by their users needs. They've not only been really..."
Edward Bass

Founder & Director, EntSight

“Innovative & actionable audience intelligence insights that any business can use to enhance their macro digital strategy..."
Rory Hope

Head of Content SEO, HubSpot

“This is a unique platform to identify and propose audiences, very important for every marketing plan, easier than using expensive market..."
Abraham Geifman

Head of Marketing EMEA/LATAM, HCL

“This is incredibly useful from a marketing point of view as it gives you the tools you need to create truly targeted and personalized marketing and advertising campaigns…"
Lillach Bullock

Digital & Tech Influencer

You can sign up now or request a demo with a member of the team!

Sign up now

Our customers have helped us get here

Audiense resources