It’s time to embrace the new era of audience understanding and unlock digital consumer intelligence. In an ever evolving digital landscape traditional market research no longer cuts it.
Data-driven persona generation
Competitive audience analysis
The key to winning new business and creating successful pitches is to understand the consumer. Relying on experience or gut feeling isn’t enough anymore. It’s time to prove to your clients that you are able to understand the target audience by utilizing credible data from the world’s largest online community.
Defining the right targets, content, media and activation plans are all vital for effective advertising. Our platform has been built to overcome these challenges and enable data-driven campaigns by turning social data into accurate segments and actionable personas.
In just a few minutes you are able to develop a complete understanding of any kind of target group (by profiling first party), current customers, competitors, supporters based on the most detailed global consumer insights, shaped every second by billions of digital users
Audience Insights are generated in real time not only providing socio-demographics but also a deep understanding of interests, values, preferences, hobbies, mindsets and segments that make up your target audiences.
Built with our clients in mind we guarantee a great user experience. Our platform hosts advanced data visualizations highlighting what matters most and intuitive navigation