Audience Intelligence

Know your audience
— online, offline, and
in between.

Behind every transaction is a person. Audiense shows you who they are and helps you attract others just like them. Use Audiense to understand where to spend, where to meet, where to show up, what to say, and how to grow — then act on that insight instantly with advanced AI.

The all-new Audiense is the powerful combination of three leading businesses, Elevar, Buxton and the original Audiense. Together, we give you data solutions based on real audiences and real brands, powered by great software and AI tools, so you can focus on growing.

Trusted by leading consumer brands.

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Three leaders. One strong foundation for audience intelligence.

The all-new Audiense brings each of these strengths into one comprehensive audience intelligence story: who your audience is, where they go, how they behave, what they buy, and what moves them to act.

Consumer brand growth starts with the audience.

Consumer spending represents a $55 trillion opportunity.

But capturing it requires more than strong products, sharp creative, or bigger media budgets. It's about having the intelligence and tools the competition doesn't to get a clearer view of the person behind the purchase: who they are, what they value, their intent to purchase, and why they choose one brand over another.

Audiense gives you the edge: a clear, behavioral picture of your audience that sharpens every decision across media, creative, strategy, online and in-person.

Know your audience (and your next move).

With Audiense Action, marketers can put audience intelligence to work fast, use AI to shape campaign ideas, validate targeting, and build messaging around what consumers care about.

And because we know about people, we know about the brands that they already love. So you can build competitive brand knowledge into your campaigns, and messaging strategies to really make them sing.

See where our deeper audience intelligence can
create value first.

AI boosted campaign planning

Instantly generate "ready-to-act on" campaign toolkits using AI. Move from insight directly to precise messaging, creative direction, and channel planning in minutes rather than weeks.

Audience knowledge building

Move beyond surface-level demographics to understand consumers based on their actual behaviors, cultural affinities, and passion points.

Consumer data enrichment

Enrich your understanding of the consumers buying from you. Plug Audiense data into your systems to power more accurate predictive models and give downstream marketing platforms deeper context.

Location strategies & store performance

Reduce the financial risk of new site selection and maximize the ROI of your existing locations. Analyze current and potential locations with interactive mapping software and make optimization decisions.

Omnichannel analytics

Improve the effectiveness of your omnichannel strategies by gaining insight and analytics into consumer behavior online, offline, and across social. Combine products to create a compounding picture of consumers.

Server-side tracking

Secure the digital transaction layer of consumer journeys with server-side tracking that captures nearly 100% of conversion events — even the ones missed by platform-native analytics.

From insight to activation, explore the Audiense
product suite.

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Accurate website performance and tracking for better targeting. By Elevar.

  • Server-side tracking
    Capture nearly 100% of conversions
  • 50+ destinations
    Including Meta and GA4
  • Agnostic
    Use via Shopify App or API

  • Leading on privacy
    More options for managing consent
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Create deeper knowledge of who's buying where and why. The new home for Insights, Demand and Soprism.

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Make smarter location decisions — where to expand, where to invest, and where to pull back. Powered by Buxton.

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Act on audience and brand intelligence in seconds with advanced AI.

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Augment your internal data with our deep audience intelligence, or access our data outside our platforms via APIs or MCPs.

Trusted by teams turning audience intelligence into a clear advantage.

“Audiense provides me with a deeper understanding of an audience or each cluster, not just based on declared information.”
Tamara Lucas
Marketing Manager, Google for Startups Spain
“No other tool we’ve used offers the same depth of insight, usability, or customer support.”
Edward Bass
Founder, More Light
“We find that Audiense adds value across a range of use cases, for example persona building, validating influencer suitability or identifying niche influencers, understanding brand audiences for pitch strategy, and more.”
Sam Coates
Head of Data and Analytics, Ogilvy
“Audiense will give you a much better sense of who you’re engaging with.”
Abe Blackburn
Technical Strategy & Innovation Lead, The Social Element

Capture and act on our wealth of
audience and brand intelligence.

Not sure where to start? We’ll help you find the perfect entry point based on your growth stage — from campaign planning, audience discovery, social intelligence, media activation, location strategy, and more.

Request a walkthrough, and in 30 minutes we’ll help you...

  • Map your challenge to the right Audiense solution
  • See where AI can accelerate insight-to-action
  • Understand which data, workflows, and outputs fit your goals
  • Leave with a clear idea of cost and time-to-implementation

Audience intelligence — insights, brands, and trends.

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Case studies

A 32% Increase in new email signups and record breaking holiday sales

Learn how Elevar used simple tests to increase email signup % ahead of holidays.

Blog posts

The ultimate guide to retail site selection

Whether you’re new to retail site selection or want to refine your strategy, we have insights to guide you through the process and make the right investment.

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Blog posts

Not all of your competitors' customers are worth chasing

Discover why not all competitor customers are worth pursuing. Learn how to identify the truly persuadable segments to enhance your conquest marketing strategy.

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