Our latest acquisition: Affinio! This acquisition speaks volumes to the way we are approaching the audience intelligence industry. We are committed to bringing the Audience Intelligence community under one roof to accelerate innovation in the space.
Give your teams the ability to understand audiences like never before.
Know what inspires your audience, moves them, and influences them.
Audiense is the audience intelligence software your competitors wish you never found.
Put consumer segmentation and cultural insights at the centre of your strategy and give your teams the ability to understand audiences like never before.
Know what inspires your audience, moves them, and influences them.
Our customers are marketers and insight leaders who have found social affinity data vital to their consumer understanding and personalization strategies.
Both standalone products but even more powerful when used together.
Understand what Audiense does
The leading audience intelligence platform will help you tell stories that resonate, make data-driven creative decisions, identify insights around customers, find influencers worth partnering with, and more.
Audiense is the perfect tool to support market research.
It's helpful for consultants, marketing teams, and agencies...
Audiense has a very intuitive layout, with easy to follow instructions and guides, and impactful reports and dashboards. It effectively segments and labels audiences according to a large variety of metrics, and will give you a much better sense of who you're engaging with.
'The best social audiences tool available! is a key tool for understanding the preferences and affinities of social audiences. It’s been successfully used in insight projects for some of the world's leading brands and organizations. No other tool we’ve used offers the same depth of insight, usability, or customer support.
We use both the Connect and Insights parts of Audiense. We use Connect for listening, community insights, and community building. We use Insights to inform content and campaign strategies as well as to identify influential people and entities. Both sides allow us to provide our clients with comprehensive analysis and insights, differentiating us from others as a social media service provider in the process.
I like that I can use multiple ways to find niche audiences, including people engaging with content, brand connection, self-description keywords and recent activity. There is a very powerful engine that allows me to craft very niche groups to match my clients' specific requirements.
In terms of insights, Audiense provides me with a deeper understanding of an audience or each cluster, not just based on declared information.
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