Join Edward Bass
( Founder of More Light) to take you through the power of this new integration, what it has to offer and the strategic application…
In the first phase of this integration Audiense users will easily be able to create GWI audiences from either the full audience or individual audience segments identified within the Audiense Insights report. For more details on the integration check out our blog
Audiense and GWI have teamed up to provide a powerful integration, where you will be able to map audiences from social data to survey data, removing any previous challenges of joining the data points manually.
GWI is home to the world’s largest survey of online consumers, with a platform that provides up-to-date and easy-to-use audience insights representing the views of 2.7 billion consumers across 50 markets.