Join Edward Bass
( Founder of More Light) to take you through the power of this new integration, what it has to offer and the strategic application…
In the first phase of this integration Audiense users will easily be able to create GWI audiences from either the full audience or individual audience segments identified within the Audiense Insights report. For more details on the integration check out our blog
Audiense and GWI have teamed up to provide a powerful integration, where you will be able to map audiences from social data to survey data, removing any previous challenges of joining the data points manually.
GWI is home to the world’s largest survey of online consumers, with a platform that provides up-to-date and easy-to-use audience insights representing the views of 2.7 billion consumers across 50 markets.
While Audiense taps into shared beliefs, interests, lifestyle choices, and affinities through social consumer segmentation, GWI can help you build a more in-depth quantitative view of your audience's behaviours, including the customer journey, to arm you with cultural insights that help you develop strategies that are more likely to drive ideal customer and brand outcomes.
This integration is also the only way in the market to integrate Social Listening platforms such as Pulsar, MeltWater, Talkwalker or Brandwatch with GWI. You can transfer audience attributes from Audiense to GWI to connect your qualitative and quantitative research.
While you’ll already have a good understanding of audience preferences from your Audiense Insights report, GWI can ensure you build a far more in-depth view of these audiences’ behaviors. Here are some examples of the kind of additional depth you can discover using GWI.
For a detailed walkthrough of the integration and use case, watch this video.
For a step by step of where to find the actions within your dashboard once your integration has been set up in your account, follow this companion guide. Make sure you are logged into both platforms.
You will need to have a subscription to both platforms to use this integration, and make sure you have access to GWI Core Data. At the moment we are integrating into Core, but in future we will include. Core + and further sources.
Although we have already run tests internally and through a focus group, please bear in mind this integration is at the very beginning stages, and will require users to work with it and provide feedback to our Product team (as part of a beta stage).
If you would like to embrace the integration and support us in developing it further, you can get in touch with your Audiense account manager, or email email@example.com for setup. If you are an existing GWI customer, to help the GWI team locate the correct account we will need your: