Audiense integration with GWI

While Audiense taps into shared beliefs, interests, lifestyle choices, and affinities through social consumer segmentation, GWI can help you build a more in-depth quantitative view of your audience's behaviours, including the customer journey, to arm you with cultural insights that help you develop strategies that are more likely to drive ideal customer and brand outcomes.

This integration is also the only way in the market to integrate Social Listening platforms such as Pulsar, MeltWater, Talkwalker or Brandwatch with GWI. You can transfer audience attributes from Audiense to GWI to connect your qualitative and quantitative research.

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While you’ll already have a good understanding of audience preferences from your Audiense Insights report, GWI can ensure you build a far more in-depth view of these audiences’ behaviors. Here are some examples of the kind of additional depth you can discover using GWI.
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Customer journey analysis
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Understanding how your audiences Discover, Research, Purchase, Experience and Advocate their favourite brands is of course essential to developing effective strategies for them. GWI features extensive data around these customer journey stages - including useful coverage of the expectations audiences have of favoured brands.
Persona development & enrichment: Lifestyle behaviours, values & attitudes

Building the kind of accurate audience persona needed for an effective result requires a defined picture of how that group thinks, feels and acts. GWI has a wide range of data points available to ensure you can achieve this - as well as some useful pre-defined segmentations and persona types.
Understanding the audience behind current topics and trends

GWI is constantly active and responsive when it comes to adding new data on emerging trends as part of their extensive ‘Zeitgeist’ dataset. This means that data is likely to be available on many of the current issues that are impacting your audiences - which in turn will ensure you can develop informed strategies which are responsive to these.
Campaign ideation and strategy

Porting your social audiences from Audiense to GWI means you can improve campaign ideation and strategy by learning even more about your audiences, whether these originate from defined profile attributes or through social listening conversation analysis. These insights will most likely include things they don’t reveal on social media, like purchase intent and general shopping preferences - all of which enables you to shape your campaigns and strategy around deeper audience insights.
New product innovation

Pairing reliable, robust and trustworthy GWI data with audiences built in social means you can create a more holistic, 360 view of them. This can help with new product innovation, enabling you to discover exactly who your target audiences are and how you can shape your product to service them.

Helpul Resources

Audiense and GWI integration: How to enhance your audience intelligence

Companion Guide > How Audiense & GWI Integrate

7 benefits of combining social and survey data

GWI FAQ's

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